I admit it- I can definitely be suckered into buying a product simply because it has really compelling branding. I fell victim to this last Thursday when I went to Trader Joe's. I saw a bottle of Prosperity Red Cabernet Sauvignon, and was immediately taken in by the cool label.
Let's just say that the best part of this wine is its label. The wine itself is mediocre. I found the wine to be overly sweet, and it has an aftertaste that leaves something to be desired. It was definitely drinkable- as evidenced by the fact that I finished the bottle in only 2 sittings, but I never found myself truly enjoying the Prosperity Red experience.
Would I buy this bottle again? Probably not. Would I recommend it? Maybe for someone who enjoys very fruity wines or cool labels. However, I think there are far better options out there.
Recommendation: Consider buying it.
Seeing the lable of this wine reminded me of Fronier Red a good little budget wine by Fess Parker. You can usually find it for around $10. Try it, I think you might like it.
Posted by: Victoria | November 20, 2006 at 01:38 PM